Table of Contents

Foreword by Lou Holtz 1
Introduction by Dan S. Kennedy 3
Chapter 1 – Why This Book? Why Now? 7
Chapter 2 – Prepared for Change 12

Mapletronics Computers

Chapter 3 – RV Industry Leader Grabbing Market Share in Tough Times 20

Jayco, Inc.

Chapter 4 – Six-year-old Entrepreneur Implements His Business Plan 30

Wes Culver Realty

Chapter 5 – Somebody Forgot the Silver Spoon 38

Troyer Foods

Chapter 6 – Your Money Is Safe In This Bank 46

First State Bank of Middlebury

Chapter 7- Build It and They Will Come (or Vice Versa?) 55

Language Art

Chapter 8 – We Are Fam-i-ly 62

Das Dutchman Essenhaus

Chapter 9 – Victims Need Not Apply 71

AE Techron

Chapter 10 – RV Niche Company Still Going Strong 78

Kropf Industries, Inc.

Chapter 11 – An Amish Business Thriving in a Modern World 86

A&R Machine Shop

Chapter 12- Some Final Thoughts 97

Why Real Recovery Now Seems Likely

Chapter 13 – How to Boost Sales and Profits Now—Recession Rescue 100

Collection of Articles, Essays, Archive Materials, and Notes by Dan S.   Kennedy

About the Author 141
Acknowledgments 143
The Most Incredible FREE Gift Ever 145